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So, you created a social media strategy for your nonprofit. Things were probably going pretty well at first. You shared a few posts, gained a few followers and started growing your social presence. But then, things slowed down. And now you have no idea what to post anymore. Worse yet, you forget to post, or no one on your team has the time to take it over. Now your accounts just sit there, with no one monitoring them. Does this story sound familiar? All too often, nonprofit organizations try to jumpstart their social media marketing, but after just a few short months, keeping up to date falls to the wayside. How can you ensure your social medi...

Trust is essential to fundraising success. When raising funds for an important cause, nonprofits reach out to people asking not only for a donation but also for their trust. People are eager to give, especially in times of crisis, but they also want assurance that their donation is going to the right place. No trust, no donation. That’s why fundraising registration laws are crucial—they protect the generous public. Complying with those laws demonstrates your transparency, accountability and respect for your supporters. Messaging compliance, as well as your mission and impact throughout your fundraising, will maintain your donors’ trust a...

Marketing automation has been around for years, but it’s still something that many companies and organizations don’t use effectively because they think they need expensive technology, the right education or costly resources to make it work. But that’s not true: Automation can be implemented and scaled with the right affordable tools, and it doesn’t have to blow your budget. What is marketing automation?  In a nutshell, it’s managing marketing processes and multifunctional campaigns across multiple channels automatically with the use of technology and tools–this frees y...

Fact: The retention rate in the nonprofit sector is 32%, according to the Fundraising Effectiveness Report. So, on average, a nonprofit will keep less than a third of donors who make an initial gift. While our instinct is often to focus on recruitment and bringing new donors onboard, what if we turned our attention to the 68% of donors who come and go, as if through a revolving door? During this global crisis, that approach may be more important than ever. While donor retention should always be a priority, it’s never been more crucial than it is right now to keep those who have already bought into your mission financially.​ ...

If you’ve spent any part of the past several weeks feeling helpless, you’re not alone—it’s so easy to get overwhelmed right now. But at Firespring, we’re not letting those feelings or this crisis we’re facing define us; in fact, we’re doing the opposite. We’re choosing empowerment. Now is a time to band together and become a stronger force than the one that’s crippling communities around the world.  Firespring has partnered with our friends at Nonprofit Hub and Do More Good to create the #Nonprofit Matching-Fund Initiative. This project is part of the #GivingTuesdayNow movement on May 5 that’s been created to mobilize the...

Well, COVID-19 certainly has thrown a wrench in fundraising. It’s hard enough to lean on your donors during the good times, so we know you’ve got your work cut out for you. But a little creativity in your approach and print marketing will go a long way. Staying sensitive to our current reality and empathizing in your engagements is essential—and so is gently reminding your donors to do the same with you. Remind them of the impact you create and how you need their help to sustain it and weather this storm. The human element is the most important ingredient in your messaging right now because we’re all pining for it. Social distancing, i...

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